About me
Hi, I'm Al. I try and put creativity at the heart of advertising on tech platforms, and help turn those platforms into highly valuable businesses. I'm current doing this for WhatsApp having previously worked on Facebook, Instagram, Pinterest and before that agencies.
Projects
- Bose - Facebook / Scene UnseenWorking with Bose, Spotify and Vice, we helped create a video series with a production budget much larger than typical for online video at the time. Each partner played to their strengths—with content informed by Spotify data, told through the lens of Vice and distributed through Facebook’s News Feed sequentially based on engagement. Teasers for the series ran in the News Feed, and viewers who watched enough of the teaser would then be served the entire episode. If they watched that, they were p
- Malibu - InstagramWhen Malibu were trying to establish the brand with a younger audience we developed a new visual style for them specifically for Instagram. Working with Instagram creator Matt Crump we created a years worth of content giving Malibu a contemporary and consistent visual language that's distinctive, stands out yet feels like it belongs on the platform.
- Pinterest MVPPFrom Pinterest insights we know that people come to the platform looking for ideas on how to throw the perfect viewing party weeks before Superbowl. Based on this we created a simple mobile application that generated personalised Pinterest boards that help people host, throw epic parties and make them the big game Most Value Party Planner.
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Work history
Creative product leadWhatsApp
London, United KingdomFull Time
Global head of Advertising CreativePinterest
- San Francisco, United StatesFull Time
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Skills
- Leading Teams
- Brand Strategy
- Creative Stragegy
- Creative Entrepreneur
- Business Strategy
- Social Meda
- Digital
- Advertising
- Emerging Technology
- Entrepreneur