Botanics Social Media Campaign
Type – Art Direction, Animation, Graphic Design
Designed at – Root
Skills flexed – Campaign concept, After Effects, Photoshop, Indesign
I conceptualised, Art Directed as well as animated this digital campaign
recently around the strategic campaign line “It’s the natural thing to do”
whereby the objective was to re-inform customers about our EFFICACY, CLEAN, ETHICS and PRICE claims. The campaign launches this month across Instagram and Facebook.