Natalie Sadie Alves

Natalie Sadie Alves

Freelance Integrated DesignerLondon, United Kingdom
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Pip Jamieson
Matt Willey
JVG Studio
Natalie Sadie Alves

Natalie Sadie Alves

Freelance Integrated DesignerLondon, United Kingdom
About me
Hi There! I have been in the advertising and retail industry for the last 8 years. I am responsible for conceptualising ideas as well as the design of brand retail advertising campaigns, POS and corporate design work across all types of medi. I have worked on Brands such as Vodafone and Marks & Spencer
  • Action on hearing loss
    Action on hearing lossCharity brief that won the Majors 2020
  • Boots REBOOT Campaign
    Boots REBOOT CampaignREBOOT was a campaign that set out to help customers with their Exercise, Nutrition and Sleep goals. An email was sent out with a quiz designed to narrow down each persons specific needs. I art directed and designed the editorial emails for all three categories making sure they all looked part of the same campaign but also distinguishable from one another. Alongside the email creations I also assisted with the design rollout for the other formats such as OOH, press and digital banners.
  • The Perfume Shop Christmas Campaign
    The Perfume Shop Christmas CampaignI wanted to clearly communicate to customers The Perfume Shop "Christmas stars" and help them decide which of the “stars” they can buy for their loved ones for Christmas. I was responsible for the look and feel for this Christmas Campaign (POS, Windows, Social). #MYCHRISTMASSTARS was one of three ideas I conceptualised and designed including copy.
  • McLaren Lando Norris Presentation Decks
    McLaren Lando Norris Presentation DecksI created the InDesign and Powerpoint presentation decks for potential and current investors / clients. This included infographics, charts and icons designed in the premium McLaren brand.
  • Marks & Spencer Mother's Day Campaign
    Marks & Spencer Mother's Day CampaignI art directed and designed the look and feel for the M&S Mother’s Day campaign across all platforms (POS, Windows, Digital), including briefing the photographer using a creative moodboard.
  • Marks & Spencer Halloween Campaign
    Marks & Spencer Halloween CampaignInternationally Halloween is a huge driver for customers in store. I conceptualised and designed a look and feel that was both aesthetic and cost effective, using character illustrations already existing in the Halloween foods packaging range. These characters where brought to life onto circular paper fans, surrounded by 3D paper pumpkins and spheres. UK Foods liked it so much that they incorporated these elements into their windows and event zones.
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Projects credited in
  • Marks and Spencers window designs
    Marks and Spencers window designsVarious window design concepts from LGBTQ+ to WIne Festival
Work history
    Marks and Spencer logo
    Marks and Spencer logo
    Graphic Designer/ Art DirectorMarks and Spencer
     - London, United KingdomFreelance
    Freelanced at M&S on retail campaigns such as Mother’s Day and Halloween across all formats and platforms also worked on publication designs, direct mailers and artworking.
    Graphic Designer/ Art DirectorOgilvy & Mather
     - Johannesburg, South AfricaFull Time
    I was part of the initial creative team that started Redworks and I contributed to the phenomenal growth of the creative department over three years. Redworks has since merged into Geometry Global. I worked on big brands such as Vodacom and DStv.
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Illustrator
  • Retouching
  • Artwork
  • Booklet Design
  • Animated Gif
  • Graphic Design
  • Art Direction
  • Photography
    Bachelor of Arts (BA) Greenside Design Centre
     - Johannesburg, South Africa
    Multi-media design