About me

Hi There! I have been in the advertising and retail industry for the last 8 years. I am responsible for conceptualising ideas as well as the design of brand retail advertising campaigns, POS and corporate design work across all types of medi. I have worked on Brands such as Vodafone and Marks & Spencer

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Projects

• 16

  Action on hearing lossCharity brief that won the Majors 2020
• 1

  Boots REBOOT CampaignREBOOT was a campaign that set out to help customers with their Exercise, Nutrition and Sleep goals. An email was sent out with a quiz designed to narrow down each persons specific needs. I art directed and designed the editorial emails for all three categories making sure they all looked part of the same campaign but also distinguishable from one another. Alongside the email creations I also assisted with the design rollout for the other formats such as OOH, press and digital banners.
• 1

  The Perfume Shop Christmas CampaignI wanted to clearly communicate to customers The Perfume Shop "Christmas stars" and help them decide which of the “stars” they can buy for their loved ones for Christmas. I was responsible for the look and feel for this Christmas Campaign (POS, Windows, Social). #MYCHRISTMASSTARS was one of three ideas I conceptualised and designed including copy.
• 1

  McLaren Lando Norris Presentation DecksI created the InDesign and Powerpoint presentation decks for potential and current investors / clients. This included infographics, charts and icons designed in the premium McLaren brand.
• 2

  Marks & Spencer Mother's Day CampaignI art directed and designed the look and feel for the M&S Mother’s Day campaign across all platforms (POS, Windows, Digital), including briefing the photographer using a creative moodboard.
• 2

  Marks & Spencer Halloween CampaignInternationally Halloween is a huge driver for customers in store. I conceptualised and designed a look and feel that was both aesthetic and cost effective, using character illustrations already existing in the Halloween foods packaging range. These characters where brought to life onto circular paper fans, surrounded by 3D paper pumpkins and spheres. UK Foods liked it so much that they incorporated these elements into their windows and event zones.

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Projects credited in

• 2

  Marks and Spencers window designsVarious window design concepts from LGBTQ+ to WIne Festival

Work history

Graphic Designer/ Art DirectorMarks and Spencer
Mar 2016 - Mar 2019London, United KingdomFreelance
Freelanced at M&S on retail campaigns such as Mother’s Day and Halloween across all formats and platforms also worked on publication designs, direct mailers and artworking.
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Graphic Designer/ Art DirectorOgilvy & Mather
Dec 2011 - Aug 2015Johannesburg, South AfricaFull Time
I was part of the initial creative team that started Redworks and I contributed to the phenomenal growth of the creative department over three years. Redworks has since merged into Geometry Global. I worked on big brands such as Vodacom and DStv.

Skills

• Adobe Photoshop
• Adobe Indesign
• Adobe Illustrator
• Retouching
• Artwork
• Booklet Design
• Animated Gif
• Graphic Design
• Art Direction
• Photography

Education

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Bachelor of Arts (BA) Greenside Design Centre
Jan 2005 - Nov 2008Johannesburg, South Africa
Multi-media design