Marks & Spencer Halloween Campaign

  • Natalie Sadie Alves
  • Dash Qureshi

Internationally Halloween is a huge driver for customers in store. I conceptualised and designed a look and feel that was both aesthetic and cost effective, using character illustrations already existing in the Halloween foods packaging range. These characters where brought to life onto circular paper fans, surrounded by 3D paper pumpkins and spheres. UK Foods liked it so much that they incorporated these elements into their windows and event zones.