Botkin Hospital is one of the biggest and oldest multi-specialty hospitals in Moscow. The goal for the branding was to mix modernity and tradition, while acknowledging the hospital’s many departments. We decided to create a dynamic identity. The main logo is a minimalistic medical cross that consists of 4 shields. We suggested this formula to reflect the hospital’s multi-specialty. We used shields to make them into simple icons which allowed for flexibility and diverse styling.
Companies
MADE studio
- Marketing & PR