Bottega Veneta Customer Relations Marketing
Post Purchase and Survey Email design for increased conversion rates on their e-commerce site. Responsive design and build for desktop, tablet and mobile. Project completed in 2019 at request of the client. Designed and implemented following the brand guidelines at point of design.
Above - Post Purchase Touch Points
Personalisation - Referring by name to the recent buyer suggests this email is individual to them, encouraging the customer to buy with Bottega Veneta again.
Exclusive look for Pre-Order items - Bottega Veneta customers are looking for luxury, and a part of luxury is owning something other people don’t have or can’t afford. To get an insight into the up and coming items isn’t something that is offered to everyone.
Offering recommendations from previous purchases -These items are specific to the last purchase made, so suited directly to the receiver of the email.
Seasonal upcoming section - Giving an insight to what the customer can look forward to seeing from the brand in the coming months.
Mobile Responsive - All visuals are created for desktop and mobile, these are built responsively using HTML5 and CSS.
Above - Survey Touch Points
Why it has been sent - Reminder to the customer that they had left un-bought items in their basket from their last visit to their website.
Asking for feedback - Bottega Veneta want to understand their customers needs and wants so are looking to improve their website all the time, receiving feedback from their potential buyers is a perfect way to grow their brand and improve customer/brand relations.
Final reminder of what they left behind -These items are specific to the receiver of the email, a last reminder of what they could buy.
Mobile Responsive - All visuals are created for desktop and mobile, these are built responsively using HTML5 and CSS.