An inquisitive mind and creative thinker with an impeccable work ethic who seeks humour in lifes absurd moments.
Placing myself right at the centre of method and madness when it comes to my design thinking, I am eager to progress and develop my skills within the industry. My sociable nature encourages me to take a user-centric approach when identifying problem spaces and transforming them into opportunities. It also frequently lands me in the unofficial role of morale officer wherever I go!
Projects
- Bottega Veneta Customer Relations MarketingPost Purchase and Survey Email design for increased conversion rates on their e-commerce site. Responsive design and build for desktop, tablet and mobile. Project completed in 2019 at request of the client. Designed and implemented following the brand guidelines at point of design.
- AgaveAttention to detail, refined with a touch of elegance. Agave is a cultivated lounge restaurant where you can taste the food, enjoy the experience and share signature dishes and cocktails with loved ones. Our highly specialised chefs and waiters are here to cater to your every need. We are here to host you, give you memorable experiences and create an atmosphere for relaxation and exclusivity. Please see full project at https://jennnncain.co.uk/graphics-branding/agave
- JUSU JuiceAn isolation challenge. See full project at https://jennnncain.co.uk/graphics-branding/jusu-juice To create minimalist Juice branding which gives a feeling of exclusivity while also being fun (and of course tasty). Catering not only to your fizzy needs but also if you’re craving a smooth refreshing health kick!
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Work history
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Web/Email DesignerSaleCycle
Newcastle upon Tyne, United KingdomFull Time
Fasted promoted designer from junior to mid-weight in SaleCycle history.
Create visual web and email designs for a wide variety of e-commerce clients including Valentino, Lacoste, Nespresso, Bobbi Brown and Clinique.
Adhere to strict brand guidelines when designing and coding web / email.
Build fully responsive emails using best practice HTML and CSS , proceeding to test the setup using Litmus and Emails on Acid within various email platforms.
Have introduced innovative practices such as threshold progress bars, bazaarvoice integration and travel countdown timers, working closely with developers to implement these products.
Responsible for all optimisation campaign and split AB testing campaign designs and builds, bringing forward ideas and practices to improve conversion rates.
Praised consistently for intelligent design thinking which directly contributes to increased conversion rates for live clients and has led potential clients to sign ongoing contracts.
Lead bi-weekly critique sessions for newly won clients in addition to creative development sessions with members from different teams within the business.
Hand picked to train and mentor newly recruited junior designers.
Commended for soft skills and social attitude, shaping the culture of the design team and building personal rapports with colleagues across the business.
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Graphic and Branding DesignerFreelance
London, United KingdomFreelance
Ideation and creative sessions initially with the client to formulate direction.
Creation of unique logos, graphics and comprehensive brand guidelines for a wide variety of clients.
Prioritising and managing time to successfully provide high quality deliverables within strict deadlines.
Have regular interim meetings with clients throughout the process, from initial scope discussions to final deliverables.
Review, develop and adapt projects and deliverables based on client feedback to ensure expectations are always met and exceeded.
Provide timely catch-ups with the client after completion of the project, offering updates to keep the deliverables relevant to the progress of their brand.
Skills
- Adobe Suite
- Illustration
- Branding Design
- Graphic Design
- Web Design
- Email Design
- Collaboration
- Communication
- Innovation
- Strategic Thinking
Education
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Design for Industry BA (Hons)Northumbria University
- Newcastle upon Tyne, United Kingdom