A global boutique hotel brand Hotel Indigo is a "branded boutique" concept that provides guests with familiarity and trust of a large hotel chain while being an independently designed and curated hotel. Hotel Indigo in Europe started seeing an inconsistent delivery and guest dissatisfaction with the most important part of the stay: breakfast. After extensive research and pilot testing, a detailed breakfast toolkit was developed. The toolkit shows hotel teams exactly what a branded Hotel Indigo breakfast should look like and what is a brand standard and what should be a local touch.