What:
The assignment was to choose an electronic industry brand with no stores and create a storefront. B & W could be an interesting choice as they are the state-of-the-art music equipment company
Challenge: Sensibility to understand the brand and translate it into a store front without losing its personality, thinking of their customers, strategy, concept, materials and production, joining all the skills of branding, environment design, 3D and post-production
Solution: Visual effects with ordinary materials were suggested in order to translate the recognition that B & W has worldwide