BR x Ballantine's True Music: Maya Jane Coles & Seth Troxler

In 2016, we launched True Music with Ballantine's Scotch Whisky: a global initiative to support pioneering artists & realise their creative visions through a series of original productions, live shows & BTS films.
The project has featured 2 dance music giants: Maya Jane Coles was first, and next up was Seth Troxler. Both completed an international 3-stop tour & released a collaborative remix record with artists they met along the way.
For each leg of the campaign, we also hosted a True Music Forum — a day of workshops and panel talks discussing the future of the music industry respectively in Madrid & Warsaw.
Browse all projects in the True Music partnership:

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Boiler Room
Music TV for the internet age.
Jack Hart
Strategic Partnerships Director