About me
Account Director and Brand Strategist with 10+ years of experience across leading creative agencies and media houses, including M&C Saatchi Sport and Entertainment and VICE Media.
Projects
- Boiler Room x Ballantine's True Music FundLaunched Boiler Room x Ballantine's first mentorship programme offering financial investment and one-to-one mentoring for independent programmers, artists and creatives, with the goal to help supporting local music communities and bringing subcultures to the fore. The first project/s launched by the True Music Fund will come to life in Spain and South Africa, with more countries to be announced in 2020.
Projects credited in
- Spanish PerreoThe energy flowing out from Madrid’s independent music scene is unavoidable right now. Alongside Spanish trap and Latin-infused club beats, Reggaeton is playing virtually everywhere in the city, from taxis to student nights, high-end clubs and basement bars. The Puerto-Rican sound is finally getting recognition in Spain, after years of being looked down upon by the music industry and mainstream media. The artists and DJs behind this movement also known as Perreo (that’s twerking in Spanish) are
- Stay True BrazilI booked and part organised the Brazilian edition of Boiler Room & Ballantine's Scotch Whiskey's Stay True series. The main activation was a 500 capacity event in a fort in Recife, Northern Brazil. The lineup was a mixture of local Brazilian talent and international acts (Gilles Peterson, J. Rocc, Nightmares On Wax, Todd Terry). As well as negotiating fees and contracts I also booked all flights and accommodation for all the artists, took care of tech and hospitality riders, dealt with press,
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Skills
- Marketing Campaigns
- Public Relations
- 35mm Photography
- Music Marketing
- Brand Partnerships
- Music Branding
- Copywriting