Bråvalla was Sweden's most upscale eclectic music festival. Stellar names from rock, indie, pop, urban, hard rock, heavy metal and mainstream electronic music flocked to the south of Sweden each year, as Bråvalla rapidly built its worldwide reputation. Scandinavia's booming festival scene showed that the continent's northern countries can do music events just as well as anyone, and Bråvalla were at the very forefront of them all.