Bradford Tonic is an all natural health drink that was in need of a rebranding. My focus was for the drink’s packaging to be clean and contemporary and for the packaging to reflect the medicinal identity of the drink, while remaining attractive to consumers.
I chose a minimalist structure for the identity. I wanted to remove every unnecessary element while maintaining the brand’s essence. I kept the bee as the basis for the new logo as an homage and to establish continuity. I considered several different forms before settling on an Erlenmeyer flask for the bottle. I painted the flasks a glossy white, while leaving a portion of the top clear, in order to show off the colors of the drinks.
When researching the product, I found out that the creator had come up with the idea for the drink after being hit by a car and revived from death. I thought that this made an interesting story, and decided to include it on the back of the drink’s packaging.
American Advertising Award: Inland Empire Student Competition | 2017
Bronze Award: Packaging