Brand identity for a communications agency who wanted to appear confident (not arrogant), high-end, prestigious and classic. Part of the brief was to explore if 'Bradshaw Communications' could be known as just 'Bradshaw' . By developing a 'B' icon that can be used alone or with the full name gives the brand an option to develop over time. The brand idea behind using the speech mark inside the 'b' was about the agency being able to 'start' conversations. The shape also resembles a 'C'. The speech mark would be used as a graphic device to hold quotations and also feature heavily in thought leadership pieces.