About me

A sparkly, self motivated individual who has a positive 'can do' attitude with a natural creative flair. Experience as a creative designer with agency background currently working in-house on the corporate side. Approaching all projects with the aim to create engaging visual solutions that have a consistent and coherent message. I am a very organised person who can prioritise my own work load in a logical and methodical way. I am able to articulate ideas well and also able to understand the bigger picture, and identify opportunities proactively. A guru with Adobe Creative Cloud that dreams in pixels but still loves the smell and touch of a printed item.

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Projects

• Bradshaw CommunicationsBrand identity for a communications agency who wanted to appear confident (not arrogant), high-end, prestigious and classic. Part of the brief was to explore if 'Bradshaw Communications' could be known as just 'Bradshaw' . By developing a 'B' icon that can be used alone or with the full name gives the brand an option to develop over time. The brand idea behind using the speech mark inside the 'b' was about the agency being able to 'start' conversations. The shape also resembles a 'C'. The speech
• Little Lamb DesignsA brand for a local, gin-loving craft queen. Helena loves making items that are personal and meaningful with the aid of her trusty sewing machine that used to be her Mum's. She wanted something that reflected her craft and fun nature of handmade bunting, cross stitches and wall hangings.
• Holly CottageBrand design for a boutique holiday cottage in Cornwall.
• Graduate Recruitment CampaignConcept and design for an abstract recruitment campaign using Mace brand colours to create shapes. A playful approach using flat colour to illustration objects and items that give direction and perspective.
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  Employee MagazinePage layout design for an internal employee magazine. In some instances I had some influence on the editorial content and photoshoots. Experience of digital and printed magazines with some experimentation of using augmented reality using Zappar.
• Annual ReportA video was already created to show the annual highlights of the Mace Foundation. Using this as a base I created an annual review which borrowed from the same style to make it look like it was an intentional and considered piece of design that was complimentary of the existing video. I organised a photoshoot to take images of promotional materials on a table from above for each charity featured in the annual review. The document was designed first for print and second for an online audience enab

Work history

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Graphic Design DirectorBureau van Dijk - A Moody's Analytics Company
Dec 2019London, United KingdomFreelance
Creative DesignerErnst & Young
Sep 2018London, United KingdomFull Time
Working in the creative pursuits team on creating and designing winning proposals within a digital and print environment.

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Skills

• Concept Design
• Editorial Design
• Art Direction
• Digital Publishing
• Creative Management
• Brand Campaigns
• Internal Communications
• Augmented Reality
• Print
• Typography

Education

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BA (hons) Graphic Media and DesignLondon College Communication
Sep 2002 - Jul 2005London, United Kingdom
Exploration of materials, media, and methodologies related to key subject areas, including social design, branding, information design, typographic media and communication environments. The course addresses a growing need for designers who are original and divergent thinkers who can identify, analyse and solve communication problems.