Brain boost - Study food

  • Aileen Keenaghan
When it comes to convince foods the health aspect and nutritional value of these products tend to go the the back of your mind. Students make up quite a large market for these products in an effort to look for fast food and quick fixes during stressful times throughout the college year such as study month. I wanted to see if these quick fixes that students often reach for are actually beneficial. These high calorie process products can lead to a temporary boost of energy that often leads to brain slumps and a loss of concentration. Seeing how food can affect brain activity and how it helps to retain information and influences certain behaviours became an interesting concept for my project. This helped me to conclude my projects intent, to create a design project for students based on the idea of convince food that is healthy to increase and improve their levels of brain function during their study month in a healthy and beneficial way. My project aim is to create a series of attractive and healthy food products that are low in cost but high in nutrition. I intended to create a series of packaging as an appropriate visual method for reaching my target audience, which is college students. I wanted to create imagery that is both visually appealing as a singular image while being eye-catching enough that this product would stand out among other products if it were to be sold,