Concept creation with social support for the new opening of retail and event space G-SHOCK London. Responsible for content planning to tease and reveal the intended purpose of the space to be more than retail, and feature music, cultural and product related events in-line with the brand.
I briefed and created a mood board which was presented to the production agency, HIDDEN, that encompassed the energy and action of "starting anew" in a space that was blank- seeing its imperfections and using a sense of imagination to envision the final space. The video was inclusive of product I chose to include from the brand - which then develops into the other two opening events which reveal the final space and the variety of events taking place within the timings of Jun 20th - July 22.
Present on filming days in the store and at event filming - final edits approved by myself and retail marketing manager.
Store Opening teaser - Initial mood board created by myself, original filming and production created by HIDDEN Agency.
Launch Event Party - PR by Canoe Inc. & filming by Wippasnappa
Store Opening Launch - filmed by Wippasnappa.
Companies
Hidden Agency
- Advertising
canoe inc.
- Marketing & PR
