WHO AM I NOW?
I'm a Digital Champion with Commercial Acumen - A Brand Marketing & Digital Content Specialist with 5+ years experience - Passionate about the consumer, storytelling and digital communications, built on a solid analytical & trade foundation. I excel at content curation and brand partnerships.
Creative content management & curation is a primary skill, working with in-house & external studios, photographers, graphic designers, artists of various disciplines - extending to influencer management, talent (music) & brand events.
WHO I STARTED OFF AS...
Past career progression in vendor management streamlined in sales & competitor analysis/reporting, merchandising functions within allocation/commercial planning and visual merchandising & display.
Projects
- BAFTA Games Awards 2019 - Instagram StoriesBAFTA Awards Games Awards content to promote the campaign's objective in demonstrating how gaming positively influences lives. The below examples are original content filmed by BAFTA; promotional media clips (rights reserved) formatted and re-versioned in vertical content, used to promote public voting in the mobile games category . i.e Braw Stars nominee Talent Content featuring T. Antoniades & Jessica Curry Filmed by: BAFTA Edited: BAFTA/Jamie Rowland Visual Design Elements: GramaFilm with
- Social Media Content - Community ManagementAs community manager across multiple platforms (Instagram, Twitter, Facebook) and different brand audiences I’ve developed a keen sense of content management skills. CASE STUDY: (G-SHOCK) when all social management was brought in house from agency (est. Dec 2016) within nearly a fiscal year I was able to increase engagement by +300% - with content planning & strategy, publishing and audience engagement to achieve commericial, brand awareness and traffic targets, both offline and online targets
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Work history
Digital Producer (Daytime)ITV
London, United KingdomFreelance
CopywriterFarfetch
London, United KingdomFreelance
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Skills
- Promotions
- Market Research
- Events Coordinating
- Creative Brief Writing; Project Management; Client Service
- Sales Analysis
- Social Media Analytics
- Social Digital Marketing
- Commercial Branding
- Brand Assets
- KPI Reporting
- ROI Measuring
- Social Media Management
- Brand Communications
- Digital Campaigns
- Content Curation
- Campaign Planning
- B2C Campaigns
- Multi-platform Content
- Digital Publishing
- POS
- Project Management
- Stakeholder Engagement
- Social Media Advertising
- Facebook ADS
- Instagram Advertising
- Hootsuite
- Hubspot
- Online Content
- Influencer Management
- Influencer Engagement
- PR Strategy
- Cross-cultural Awareness
- Event Content
- Event Planning
- Social Media
- Print Production
- Print Design
- Campaign Concept
- Concept Creation
- Concept Delivery
- Brand Partnerships
- Artist-brand Partnerships
- Contract Negotiation
- Budget Management
- Digital Media
- Premiere Pro
- Final Cut Pro
- Digital Storytelling
- Adobe Creative Suite
- Media Encoder
- Entertainment
- Live Broadcast
- Live Streaming
- Broadcast Television
- Awards Ceremonies
Education
T
T
MarketingThe Illinois Institute of Art - Chicago
- Chicago, United States
BACHELORS OF ARTS (BA) - 3.2 GPA EST 2:1 GRADE B
Degree Major: Fashion Marketing and Management
Degree Minor: Merchandising