Shani Reid

Shani Reid

Brand Marketing & Digital Content EditorLondon, United Kingdom
+ Info


Pip Jamieson
Terry Paul
Charles Olayinka
Shani Reid

Shani Reid

Brand Marketing & Digital Content EditorLondon, United Kingdom
About me
WHO AM I NOW? I'm a Digital Champion with Commercial Acumen - A Brand Marketing & Digital Content Specialist with 5+ years experience - Passionate about the consumer, storytelling and digital communications, built on a solid analytical & trade foundation. I excel at content curation and brand partnerships. Creative content management & curation is a primary skill, working with in-house & external studios, photographers, graphic designers, artists of various disciplines - extending to influencer management, talent (music) & brand events. WHO I STARTED OFF AS... Past career progression in vendor management streamlined in sales & competitor analysis/reporting, merchandising functions within allocation/commercial planning and visual merchandising & display.
  • BAFTA Games Awards 2019 - Instagram Stories
    BAFTA Games Awards 2019 - Instagram StoriesBAFTA Awards Games Awards content to promote the campaign's objective in demonstrating how gaming positively influences lives. The below examples are original content filmed by BAFTA; promotional media clips (rights reserved) formatted and re-versioned in vertical content, used to promote public voting in the mobile games category . i.e Braw Stars nominee Talent Content featuring T. Antoniades & Jessica Curry Filmed by: BAFTA Edited: BAFTA/Jamie Rowland Visual Design Elements: GramaFilm with
  • E-Mail Marketing
    E-Mail Marketing
  • Social Media Content - Community Management
    Social Media Content - Community ManagementAs community manager across multiple platforms (Instagram, Twitter, Facebook) and different brand audiences I’ve developed a keen sense of content management skills. CASE STUDY: (G-SHOCK) when all social management was brought in house from agency (est. Dec 2016) within nearly a fiscal year I was able to increase engagement by +300% - with content planning & strategy, publishing and audience engagement to achieve commericial, brand awareness and traffic targets, both offline and online targets
+ Show more
Work history
    ITV logo
    ITV logo
    Digital Producer (Daytime)ITV
    London, United KingdomFreelance
    Farfetch logo
    Farfetch logo
    London, United KingdomFreelance
+ Show more
  • Promotions
  • Market Research
  • Events Coordinating
  • Creative Brief Writing; Project Management; Client Service
  • Sales Analysis
  • Social Media Analytics
  • Social Digital Marketing
  • Commercial Branding
  • Brand Assets
  • KPI Reporting
  • ROI Measuring
  • Social Media Management
  • Brand Communications
  • Digital Campaigns
  • Content Curation
  • Campaign Planning
  • B2C Campaigns
  • Multi-platform Content
  • Digital Publishing
  • POS
  • Project Management
  • Stakeholder Engagement
  • Social Media Advertising
  • Facebook ADS
  • Instagram Advertising
  • Instagram
  • Twitter
  • Hootsuite
  • Hubspot
  • Online Content
  • Influencer Management
  • Influencer Engagement
  • PR Strategy
  • Cross-cultural Awareness
  • Event Content
  • Event Planning
  • Social Media
  • Print Production
  • Print Design
  • Campaign Concept
  • Concept Creation
  • Concept Delivery
  • Brand Partnerships
  • Artist-brand Partnerships
  • Contract Negotiation
  • Budget Management
  • Digital Media
  • Premiere Pro
  • Final Cut Pro
  • Digital Storytelling
  • Adobe Creative Suite
  • Media Encoder
  • Entertainment
  • Live Broadcast
  • Live Streaming
  • Broadcast Television
  • Awards Ceremonies
    MarketingThe Illinois Institute of Art - Chicago
     - Chicago, United States
    BACHELORS OF ARTS (BA) - 3.2 GPA EST 2:1 GRADE B Degree Major: Fashion Marketing and Management Degree Minor: Merchandising