Brand awareness campaign for NHS Charities Together

For the third year running we were commissioned by NHS Charities Together to curate their Spring campaign to drive awareness around the Charity and the excellent work they do to support the NHS. This year the focus was to grow brand awareness by engaging existing and new audiences via emotive and thought provoking content over a 4 week digital media campaign. The campaign focuses around a short hero film, highlighting some of the pressures NHS staff face including exhaustion, burnout and strain on mental health. NHS Charities Together believe that better staff wellbeing means better health for all. They provide funding for projects across the country including counselling and helplines for someone to talk to, sleep pods for well needed rest and dedicated spaces and activities run by staff wellness teams. Together with the film we produced campaign messaging, photography and social assets as well as a campaign landing page to highlight the areas of support staff need most and the ways NHS Charities Together are helping. #SupportGoesBothWays will be running over the next month across YouTube, Facebook, Instagram and LinkedIn as well as on the charities website and organic channels.