Experienced Design, Digital & Campaign Director with 14 years of creative and digital experience, and a wealth of innovative experience in the charity and education sectors. I help bring campaigns to life by harnessing the opportunities made possible by emerging technologies to grab the attention of target audiences.
• Over 17 years’ charity experience, safe to say it’s part of my DNA
• Previous Head of Design at Comic Relief responsible for its national fundraising campaigns
• I led ambitious interactive brand awareness campaigns for Rare Disease UK and award winning contactless fundraising for Movember
• I use previous insider experience to balance creativity versus risk
• Multiple public appearances, speaking at conferences and events
I’m a passionate creative who loves coming up with exciting ideas and delivering inovative Campaigns. My optimism and enthusiasm helps lead and inspire others to produce high quality, thought provoking design. I thrive on working across all mediums and my knowledge and understanding of design, typography, digital, tech, photography, film and all things creative makes me dedicated to producing fully integrated forward thinking campaigns.
www.danridge.co.uk | 07495913362
Projects
- Movember contactless fundraising badgesA first in Fundraising technology We introduced the latest Near-Field Communication (NFC) contactless technology and embedded it in wearable badges — a fundraising first. The Movember badges create a visible branded talking-point — with the added benefit of allowing donors to easily donate by placing their smartphone near to the badge. No more sign-up sheets, no more sharing links, no more chasing people for money, no more “I don’t have any cash”. To generate PR around Movember being the firs
- Blue Cross ChristmasA campaign for Blue Cross that gave something more than a material gifts to help maximise their fundraising over the festive period,.. What if we harnessed this desire and swapped gifts for ‘moments’? We developed a flexible messaging system to give moments that dealt with joyful occasions as well as the serious matters. The campaign messaging and identity was then used by other agencies to deliver a range of activities.
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Projects credited in
- Consultants for COP26 hybrid events and online user experienceGlobal Assembly commissioned Rhodium creative to help provide consultancy for a series of upcoming hybrid and virtual events as part of their involvement in the recent UN Climate Change Conference UK 2021. The events saw a huge increase in exposure so we worked with them to ensure their digital user journey enabled them to follow up on the event experience.
- #WithAllOurHearts - National awareness campaign for NHS Charities togetherNHS Charities Together were looking to mark the 2 year anniversary of the global pandemic by creating a campaign to show continued support for NHS staff. However, when the Omicron variant hit at the start of the year, it meant that pressure on NHS staff rose to an all time high. We were asked to urgently help create a national awareness campaign in a matter of weeks to boost public awareness. We worked with different teams within the organisation to create a digital campaign for the public, par
- Creating a new product based website for Future Talent LearningTransforming an HR community and jobs’ board into EdTech learning platform delivering a suite of leadership and management products that up-skill employees and future-proof organisations. Rhodium were tasked with designing, building and managing an entirely new website that would reflect the new learning programme, provide a platform for showcasing products as well as retaining a cohesive user experience between navigating the products and Future Talent Learning’s existing legacy services. This
- Future Talent Conference 2021We played a key role in the overall design, production and delivery for the 10th annual Future Talent Learning Conference. For the second year running FTconf was a wholly digital affair with a global audience of 1500 registrants. With 34 hours of live streaming and repeated sessions broadcast to over 23 countries, we were responsible for the strategy, design and production of the conference. We wanted to replicate some of the atmosphere and experiences from physical events via a virtual platfor
- #LetsTalkBreedingKWS is one of the World’s largest seed producers. It still remains a family run business with traditional values whilst pioneering in innovative technologies to improve the future of agriculture. We've been working closely with them to produce a range of animations that help highlight the positive impact of technology on agriculture, and to get people talking about seed breeding. Our first two short animations have already helped them reach half their annual social media targets,.
- Consultants for Fairfield School or Business student recruitment campaign, helping them fill two classes in four weeks after re-openingFairfield School of Business (FSB) commissioned Rhodium to consult on and design assets for their September 2021 intake in the Croydon area. Reopening for students after 18months of the pandemic the challenge was to engage the local community and build awareness of FSB offering and values. FSB is a community-based Higher education college offering degrees in Healthcare and Business to students who may not traditionally be able to access them. They are affiliated with both Bath Spa and De Monfort1
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Work history
Founder & DirectorRhodium Creative
London, United KingdomFull Time
I lead our creative and digital projects liaising with clients and providing my specialist knowledge. As Director I'm very involved leading our strategic propositions and overseeing delivery of high quality campaigns, working alongside Rhodiums network of creatives.
Digital & Campaign DirectorBond and Coyne
- London, United KingdomFull Time
Headed up the design team and was responsible for the design of Comic Relief’s brand and national fundraising campaigns - Red Nose Day and Sport Relief. As well as leading a team of designers, I worked very closely with senior directors and departments including Marketing, Fundraising, Corporate, Schools, Events and PR. Being part of the senior team at one of the UK's most recognisable Charity enabled me to develop specialist knowledge of the charity sector.
– Strategic and creative direction for national fundraising campaigns that helped raise £326,456,144
– Responsible for all production design and UX completed by the Design team
– Assisted and directed photography and broadcast shoots including BBC adverts.
– Worked with corporate partners and digital platforms on joint campaigns.
– Played a key role in helping the Digital team move into a more Agile / Lean UX way of working.
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Skills
- Advertising Design
- Agile Design
- Agile UX
- Agile Methodology
- Creating Websites
- Digital
- Digidesign
- Digital Advertising
- Digital Campaign
- Websites
Education
K
K
BA(Hons) Graphic Design and PhotographyKingston University
- London, United Kingdom