Experienced Design, Digital & Campaign Director with 14 years of creative and digital experience, and a wealth of innovative experience in the charity and education sectors. I help bring campaigns to life by harnessing the opportunities made possible by emerging technologies to grab the attention of target audiences.
• Over 17 years’ charity experience, safe to say it’s part of my DNA
• Previous Head of Design at Comic Relief responsible for its national fundraising campaigns
• I led ambitious interactive brand awareness campaigns for Rare Disease UK and award winning contactless fundraising for Movember
• I use previous insider experience to balance creativity versus risk
• Multiple public appearances, speaking at conferences and events
I’m a passionate creative who loves coming up with exciting ideas and delivering inovative Campaigns. My optimism and enthusiasm helps lead and inspire others to produce high quality, thought provoking design. I thrive on working across all mediums and my knowledge and understanding of design, typography, digital, tech, photography, film and all things creative makes me dedicated to producing fully integrated forward thinking campaigns.
www.danridge.co.uk | 07495913362
Projects
- Movember contactless fundraising badgesA first in Fundraising technology We introduced the latest Near-Field Communication (NFC) contactless technology and embedded it in wearable badges — a fundraising first. The Movember badges create a visible branded talking-point — with the added benefit of allowing donors to easily donate by placing their smartphone near to the badge. No more sign-up sheets, no more sharing links, no more chasing people for money, no more “I don’t have any cash”. To generate PR around Movember being the firs
- Blue Cross ChristmasA campaign for Blue Cross that gave something more than a material gifts to help maximise their fundraising over the festive period,.. What if we harnessed this desire and swapped gifts for ‘moments’? We developed a flexible messaging system to give moments that dealt with joyful occasions as well as the serious matters. The campaign messaging and identity was then used by other agencies to deliver a range of activities.
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Projects credited in
- It's time to get real about Prostate CancerIt's a hard subject to talk about with those closest to us but we need to get real and start discussing men’s health. Talking candidly and openly to help highlight the disparity Black men face in Prostate Cancer diagnosis, treatment and outcomes could make all the difference. Prostate Cancer Research are the only organisation looking into the racial disparities that affect Black men with Prostate cancer. They tasked us with producing a campaign that would reach and engage black communities and1
- Brand awareness campaign for NHS Charities TogetherFor the third year running we were commissioned by NHS Charities Together to curate their Spring campaign to drive awareness around the Charity and the excellent work they do to support the NHS. This year the focus was to grow brand awareness by engaging existing and new audiences via emotive and thought provoking content over a 4 week digital media campaign. The campaign focuses around a short hero film, highlighting some of the pressures NHS staff face including exhaustion, burnout and strain
- Launching a new sustainable membership product for isla.Rhodium was tasked with reimagining and re-launching the membership product for isla, a driving force in event sustainability. Our mission was to elevate awareness of isla’s potential, positioning the membership as an essential resource for professionals dedicated to sustainable events. We delved deep into what makes isla stand out and why the industry is already buzzing about them. This insight informed our “Made Possible” concept—a narrative that shines a light on how an isla membership empowe
- GOOOOAL! Scoring Green goals to help save our planetFor Green Football Weekend 2024 we were commissioned to design and deliver a social campaign to support the activity taking place in the build up and during a weekend full of green goals. We created a series of scheduled posts for the duration of the campaign to highlight activity of Football clubs, pundits, players and celebrity fans up and down the country. On top of this we also reacted to the weekends live matches and got involved in conversations within the communities., all aimed to help
- An exciting brand update for Future Talent LearningWe transformed the brand of Future Talent Learning, an EdTech learning platform, to better reflect its new leadership and management products and to resonate further with its key audiences. Rhodium have worked with Future Talent Learning over the last 4 years providing creative consultancy and support from web design and digital asset creation to event production as the company has rapidly evolved. They commissioned us to conduct a brand review and update as part of the commercial strategy for
- Stories from the heartFollowing on from the success of the our #WithAllOurHearts campaign 2022, Rhodium were commissioned to construct a brand awareness campaign to build brand visibility and harness support for the NHS workforce. The brief was to build on existing NHS staff and trust case studies by bringing the stories to life through mixed digital media. We filmed a short hero video documenting some of the pressures staff experience as well as support offered via funding from NHS Charities. We built a designated c
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Work history
Founder & DirectorRhodium Creative
London, United KingdomFull Time
I lead our creative and digital projects liaising with clients and providing my specialist knowledge. As Director I'm very involved leading our strategic propositions and overseeing delivery of high quality campaigns, working alongside Rhodiums network of creatives.
Digital & Campaign DirectorBond and Coyne
- London, United KingdomFull Time
Headed up the design team and was responsible for the design of Comic Relief’s brand and national fundraising campaigns - Red Nose Day and Sport Relief. As well as leading a team of designers, I worked very closely with senior directors and departments including Marketing, Fundraising, Corporate, Schools, Events and PR. Being part of the senior team at one of the UK's most recognisable Charity enabled me to develop specialist knowledge of the charity sector.
– Strategic and creative direction for national fundraising campaigns that helped raise £326,456,144
– Responsible for all production design and UX completed by the Design team
– Assisted and directed photography and broadcast shoots including BBC adverts.
– Worked with corporate partners and digital platforms on joint campaigns.
– Played a key role in helping the Digital team move into a more Agile / Lean UX way of working.
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Skills
- Advertising Design
- Agile Design
- Agile UX
- Agile Methodology
- Creating Websites
- Digital
- Digidesign
- Digital Advertising
- Digital Campaign
- Websites
Education
K
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BA(Hons) Graphic Design and PhotographyKingston University
- London, United Kingdom