Launching a new sustainable membership product for isla.

Rhodium was tasked with reimagining and re-launching the membership product for isla, a driving force in event sustainability. Our mission was to elevate awareness of isla’s potential, positioning the membership as an essential resource for professionals dedicated to sustainable events. We delved deep into what makes isla stand out and why the industry is already buzzing about them. This insight informed our “Made Possible” concept—a narrative that shines a light on how an isla membership empowers event professionals to confidently pursue sustainability goals, backed by expert knowledge and a strong, supportive community. Our approach included crafting a compelling membership brochure and presentation, both unveiled at a sustainable event. To amplify the impact, we aligned the launch with a refreshed membership page on isla’s website. Additionally, we developed a robust suite of social media assets, offering actionable insights and motivational content to address today’s event challenges while promoting the core values of the isla membership.