GOOOOAL! Scoring Green goals to help save our planet

For Green Football Weekend 2024 we were commissioned to design and deliver a social campaign to support the activity taking place in the build up and during a weekend full of green goals. We created a series of scheduled posts for the duration of the campaign to highlight activity of Football clubs, pundits, players and celebrity fans up and down the country. On top of this we also reacted to the weekends live matches and got involved in conversations within the communities., all aimed to help boost awareness of the campaign. Using the power of football, we encouraged fans to transfer to veg offering up free recipes from their favourite club and players in a new cookbook. We also encouraged them to take action by making pledges to score points to help their club win the Green Football Cup.