It's time to get real about Prostate Cancer

It's a hard subject to talk about with those closest to us but we need to get real and start discussing men’s health. Talking candidly and openly to help highlight the disparity Black men face in Prostate Cancer diagnosis, treatment and outcomes could make all the difference. Prostate Cancer Research are the only organisation looking into the racial disparities that affect Black men with Prostate cancer. They tasked us with producing a campaign that would reach and engage black communities and the health care professionals who treat them. Real Talk features three short hero films exploring the realities real black men face and promoting awareness around the disparities and why research into these areas is so crucial. The films combined with a micro site, social assets and video books will be rolled out across conferences, press and in pop up events over the coming months.