Stories from the heart

Following on from the success of the our #WithAllOurHearts campaign 2022, Rhodium were commissioned to construct a brand awareness campaign to build brand visibility and harness support for the NHS workforce. The brief was to build on existing NHS staff and trust case studies by bringing the stories to life through mixed digital media. We filmed a short hero video documenting some of the pressures staff experience as well as support offered via funding from NHS Charities. We built a designated campaign landing page to host the video and suite of social media assets for both organic and paid use which focus on individual staff and trust stories. The #WithAllOurHearts Stories from the heart campaign raises awareness of the increasing need for support for NHS staff and the difference NHS charities can make to their health and wellbeing, while sharing the reality of life on the frontline.