Brand Awareness Campaign: London Assembly

The London Assembly embarked on a project to increase the profile of the body. I executed two methods to reach that goal: first, I implemented a digital media programme incorporating interactive reports, email, social and blog so Londoners could practically connect with the London Assembly, and in turn the London Assembly brand would gain earned media. Second: I procured a creative and media planning agency and oversaw a brand awareness campaign (the London Assembly’s largest investment in its 20-year history), which is running on traditional and digital channels across London beginning in January 2020. I managed the brand’s relaunch, working closely with staff to create sustainable ways of working with new creative assets across the organisation.