Panache is a leading plus size lingerie specialist and Leopold
were commissioned to build a new brand and formulate a
campaign concept around the ‘bombshell’ theme.
With the brand name of ‘Sculptresse’ and market positioning
already in place, the first objective was to produce a logotype
that reflected the range itself.
Once completed Leopold proposed a Spring/Summer
campaign around iconic poses, bold, simple props and
coloured backgrounds.
An enhanced central lighting vignette was utilised to
emphasis the ‘pin up’ styling.
Classic fonts and typography completed the aesthetic.