Projects credited in
- Brand BuildPanache is a leading plus size lingerie specialist and Leopold were commissioned to build a new brand and formulate a campaign concept around the ‘bombshell’ theme. With the brand name of ‘Sculptresse’ and market positioning already in place, the first objective was to produce a logotype that reflected the range itself. Once completed Leopold proposed a Spring/Summer campaign around iconic poses, bold, simple props and coloured backgrounds. An enhanced central lighting vignette was u1