Brand Concepts for a Cosmetic Brand

Mademoiselle Bio is a French organic cosmetic brand that wanted to create a new range of skin products. They wanted a packaging identity that would speak to their audience and reflect a new vision of what natural beauty means. After analysing the brand values and personality, I identified insights based on in-store interviews and detected the last trends in organic cosmetics. I came up with two different concepts that express two traits of personality of the brand and their audience. 'Act Beauty' represents bold women that find their natural beauty by their personality. 'Nature, a dreaming beauty' is for women that get inspired and creative thanks to nature.