Client: Flexity
Brief: Create and build brand positioning for a new Car-Sharing startup.
Insight: People enjoy having the freedom of moving throughout the city at their own pace whether is by subway or car without commitments and caring for the environment..
Claim/Slogan: Move at your own rhythm.
Role: Art Direction, Graphic Design
Logo
Car Design
Outdoor
Brand Lunch
In a recurring city plaza, there would be a concert with some recognized singers (brand ambassadors) and other activities to entertain the public to put them in contact with the brand.
