Projects
- Integrated Campaign for Lung Cancer Day - McCann (Madrid)Client: Bristol-Myers Squibb Brief: How to engage the target audience and promote awareness about a negative topic? Insight: Good always defeats Evil... with the right tools. Concept: Fight the lung cancer against the ropes. Campaign run: November 2018 Role: Art Direction, Graphic Design
- Logo Design for anual Novartis' event Ilumina - McCann (Madrid)Client: Novartis Brief: How could we communicate through an anual event our willingness to be the guide for a rare illness? Insight: In a dark environment only the light could help you see the road. Concept: The light on the road. Campaign run: October 2018 Role: Art Direction, Graphic Design
- King’s Fools’ Challenge - Integrated Campaign - CLIO AWARDS 2019Client: Burger King Brief: In collaboration with the Clio Awards, Burger King is searching for students to participate in the King’s Fools’ Challenge. Background: Recreational use of cannabis is becoming legal all over the United States. 4:20 pm is well known as a legendary cannabis code and time for consumption. Cannabis-oriented celebrations take place annually on April 20 (4/20) while April Fool's Day is also celebrated on April. Insight: Another "plant based" burger. Concept: 4:20 Whoppe
- Red Nose Day for Burger KingClient: Burger King Brief: A high profile Group Creative Director from DAVID Miami advised me to create a 360° campaign to connect with the audience for the upcoming Red Nose Day and this was the result. Insight: Clowns usually cheer up the children. Concept: A King don't mind being a clown for a good cause. Role: Everything
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Work history
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Lead Designer - Branding & MarketingCurrensea
London, United KingdomFull Time
Responsible of:
- Prototyping and designing Currensea’s website, Blog and secondary and landing pages using tools Sketch and Marvel
- Design of Display ads, Outdoor ads, Social Media ads, Printed and other formats’ adverts
- Responsible of Currensea’s Branding and all design related assignment in support of the Marketing Department
- Designing Social Media post and cover images
- Design of our "Powered By Currensea" cards
- Art Direction for external Creative assignments
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Creative Graphic DesignerTelefônica
- Madrid, SpainInternship
As part of the Business Solutions Department focused in B2B sector. Some of my functions are: Creation and design of infographics, videos, printed and digital material focused in supporting Telefonica's Sales Force in order to help them to sell our solutions to other companies
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Skills
- Ad Campaigns
- Logo Design
- Branding
- Creative Stragegy
- Editorial Design
- Ad Concept
- Art Direction
- Graphic Design
- Copywriting
- Integrated Advertising
Education
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MastersAntonio de Nebrija University
Madrid, Spain
I had the opportunity to expand my advertising knowledge, working first hand with integrated advertising campaigns for brands like Nike, Coca Cola and many others, having the role of art director, graphic designer or copywriter.
I discovered that I love creating integrated advertising campaigns from the idea conceptualization to the very last execution. From Branding to Logo creation and so much more.
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MastersSpain Business School
- Madrid, Spain
In this master's degree I specifically broaden my knowledge in Digital Marketing.
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