Brief: In collaboration with the Clio Awards, Burger King is searching for students to participate in the King’s Fools’ Challenge.
Background: Recreational use of cannabis is becoming legal all over the United States. 4:20 pm is well known as a legendary cannabis code and time for consumption. Cannabis-oriented celebrations take place annually on April 20 (4/20) while April Fool's Day is also celebrated on April.
Insight: Another "plant based" burger.