Brand strategy: start-up growth, on tap
Distilling the idea, vision and scope of The Growth Works into a strategy required understanding who the clients would be, what their main challenges were, and what the solutions the consultancy could offer may be.
Start-up growth, on tap captures the key elements of the brand strategy:
- on/off, flexible, "asset-light" business model (based on ad hoc expert teams of freelancers)
- speed and action-orientated solutions (for time-poor start-up leaders)
- clear positioning in the start-up space
Consciously driving away from using consultancy language and keywords, the brand was to revolve around growth instead.