Brand Design: Cara's Cake Creations

The Brief: A project to create a strong brand identity for a new local cake business. Working in collaboration with the Owner and Founder Cara, we came up with a colour scheme that would reflect her identity and the creative, fun nature of the business; naturally this led to the colour pink! In response to the exceptionally skilled creations Cara makes, I wanted the forms that would be sent with the orders to also look professional and in keeping with the Brand. There is an art to cutting bespoke cakes and so I thought a series of illustrations would be the most effective way of communicating the 'how-to' to clients. Outcome: Logo, signature cupcake graphic, vector graphics, business cards, flyers, delivery forms, cake cutting guides.