An enthusiastic, organised and tech-savvy Fashion Designer with 6 months experience in Sportswear and womenswear Design. A strong background in customer service and luxury sales with managerial experience, has developed a well-rounded understanding of the Fashion industry and a vested interest towards more sustainable fashion. Inspired by the world around me to create beautiful garments that fit their function, with exploration into print, colour and transformation.
Projects
- Magic Mountain X Rival KitLive Industry Project BRIEF: 1. To visualize a range of cycling garments to be worn by Magic Mountain app users, as a form of advertisement and camaraderie. 2. To design a T-shirt to be woven from coffee ground fibre, and develop complimentary packaging that simulates a coffee tin.
- Brand Design: Cara's Cake CreationsThe Brief: A project to create a strong brand identity for a new local cake business. Working in collaboration with the Owner and Founder Cara, we came up with a colour scheme that would reflect her identity and the creative, fun nature of the business; naturally this led to the colour pink! In response to the exceptionally skilled creations Cara makes, I wanted the forms that would be sent with the orders to also look professional and in keeping with the Brand. There is an art to cutting bespok
- Graduate Fashion ShowJune 2019 Cambridge School of Art - Through the application of Scandinavian design principles to fashion, this collection has been made with sustainability in mind, combining functionality with minimalist beauty. Through the mergence of furniture design with silhouettes from 1960’s/70’s counter culture; this collection explores innovative pattern cutting and print using sustainable fabrics and practices
- Anti Trädmord SS20 Graduate CollectionThe Brief: To create a graduate collection that draws upon your existing pre-collection for inspiration, and developing previously acquired skills and techniques to best showcase who you are as a designer. Outcome: 5 Fully manufactured outfits, developmental & final toiles, physical and digital portfolio, sketchbook & research, design development, tech packs, tech folder & sampling, stylised photoshoot, pitch presentation, personal development plan. Collection Statement: Through the applica
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Work history
SupervisorSweaty Betty
Oxford, United KingdomFull Time
•Leading and training staff to deliver the SB experience.
•Supervising shifts and motivating the team through targets and incentives.
•Administration tasks: KPI’s, emails / paperwork for store upkeep, facebook marketing, staff timesheets etc.
•Arranging classes and building relationships with local instructors to create a fitness hub within the community.
•Merchandising: updating the floor and windows to display new stock and signage, and styling mannequins with the new seasons collection.
•Key-holder reporting to the Store and Area Managers, maintaining shop security and standards.
•Assisting with the recruitment of new staff through the screening of candidates.
Key Skills Acquired: Leadership / Merchandising / Administration / Networking / Organisation
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Sports Clothing & Product DesignerRivalkit
- United KingdomInternship
Elma Ziggs:
• Design lead for the development of a capsule, 7-piece collection.
• Produced a series of industry standard tech packs, repeat pattern documents and digital pattern pieces.
• Weekly design crits with Rival’s Co-founders and members of the design team to refine progress.
• Liaising with members of marketing and purchasing on strategic decisions to develop a brand narrative.
• Considerations into all aspects of the collection such as sustainability, competition and promotion.
Rival Kit Clients:
• Designing ranges of sportswear, casualwear and other products, individually and as part of a team.
• Brand research, moodboards, and design development, working to create designs, mockups and personalised catalogues for client review.
• Focus on graphics, pattern development and colour placement.
• Design Admin tasks such as redrawing logos and creating text outlines for personalised sportswear.
Key Skills Acquired: Adobe Illustrator / Adobe InDesign / Adobe Dimensions / Presenting / Pattern Cutting
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Skills
- Abobe Illustrator
- Adobe Photoshop
- Industrial Sewing
- Technical Drawing
- Portfolio Management
- Fashion Research
- Fashion Communication
- Fashion Concept
- Garment Construction
- Garment Design
Education
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BA (Hons) Fashion DesignAnglia Ruskin University
- Anglia Ruskin University, East Rd, Cambridge CB1 1PT, UK
1st Class Honours
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Digital Media - Adobe: Photoshop, Illustrator, InDesign
Industrial Sewing - Global, Bernina, Siruba machine
Surface Textiles - Laser cutter, Heat-press, Embroidery machine, macrame
Tech Pack Development - Lay-plans, Costing sheets, Tech drawing, Spec sheets
Portfolio Development - Illustrations, Coloured techs, Graphics, Mood boards, Design boards
Research - Primary art & photography, Trend forecasts, Competitor & brand analysis, Fabric, Historical fashion
Pattern Cutting & Construction - Alien body, Plug Technique, Subtraction, Draping, Flat, Block drafting