Brand Digital & Offline Activation Identity — Liliac, 2018

Every year local wine brand Liliac changes its young.Liliac (the youngest wine in the portfolio) labels with a contest open to all Romanian creatives. Label the Unlabeled was this year's challenge and collected more than 300 entries. We created this minimalist - neutral identity based on the sub-brand colors (purple, orange + blue). Also created the platform www.labeltheunlabeled.com