About me

Ethically-guided & curiosity-driven Senior Designer working at the intersection of minimalism, photography, placemaking, environmentalism + well-being. Currently studying an MSc in Environmental Psychology at SLU. I hold a BA in Advertising and over a decade of experience in listening, understanding, conceptualising, synthesising and executing. My approach stems from: → empathy + a mindful choice to be a force for good; → the conviction that creating value in this time of change requires the ability to mediate different worlds; → a deep ambition to break down the boundaries between design, strategy + storytelling to develop symphatetic visuals, relationship-first brand interactions and meaningful offline + online spaces.

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Projects

• 7

  #HCGANG — Havana Club, 2019I was commissioned to work for Havana Club's summer 2019 campaign in Romania. I was responsible for the Creative Direction, visual identity + graphic design of all digital assets, photo & video creation & processing. The platform is online at www.havanagang.ro
• Photography — Havana Club x Electric Castle, 2019I was commissioned as a photographer for activation of Havana Club's campaign #HCgang in Romania last year at Electric Castle Festival.
• LABEL THE UNLABELED — Liliac, 2019After doing the visual identity for LABEL THE UNLABELED in 2018, I was commisioned again by Liliac.
• Branding — Machina Events, 2018Machina Events is a small events organiser serving corporate clients' needs in Romania. The venture offers BTL & event management solutions aswell as supervision for TTL project implementation. www.machinaevents.ro
• Fashion Branding — Brisē Showroom, 2017Brisē Showroom is a Bucharest-based fashion brand that sells local clothing & accessories for women. Every piece is limited edition & manufactured by hand in brand's own sewing houses.
• Fashion Digital Campaign — ENTRANCE, 2018Local concept store ENTRANCE turned 10 this year - a timeframe during which it has established itself as Bucharest's premier avant-garde fashion destination. Celebrating this we started working on Time Machine, a concept for a digital campaign that visually sets you back in 2008, recreating moments & memories using current items from their dazzling curated portfolio.

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Work history

Founder + Creative DirectorDsgnr Studio
Jun 2016 - Feb 2021Bucharest, RomaniaFull Time
Multidisciplinary studio performing digital and print design.

Skills

• Visual Identity
• Graphic Design
• UI Design
• Copywriting
• Photography
• Videography
• Consultancy

Education

U
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Bachelor of Media and Communications Majoring in Advertising and MarketingUniversity Of Bucharest
Oct 2010 - Jun 2013Bucharest, Romania