Ethically-guided & curiosity-driven Senior Designer working at the intersection of minimalism, photography, placemaking, environmentalism + well-being. Currently studying an MSc in Environmental Psychology at SLU. I hold a BA in Advertising and over a decade of experience in listening, understanding, conceptualising, synthesising and executing. My approach stems from: → empathy + a mindful choice to be a force for good; → the conviction that creating value in this time of change requires the ability to mediate different worlds; → a deep ambition to break down the boundaries between design, strategy + storytelling to develop symphatetic visuals, relationship-first brand interactions and meaningful offline + online spaces.
- Fashion Digital Campaign — ENTRANCE, 2018Local concept store ENTRANCE turned 10 this year - a timeframe during which it has established itself as Bucharest's premier avant-garde fashion destination. Celebrating this we started working on Time Machine, a concept for a digital campaign that visually sets you back in 2008, recreating moments & memories using current items from their dazzling curated portfolio.
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- Visual Identity
- Graphic Design
- UI Design