Brand Direction - Stokey's Deli Campaign

Brand direction for the packaging of Stokey's Deli's in-house cocktail range in collaboration with Ukrainian graphic designer Katalina Maievska. Stokey’s is a charming, neighbourhood grocer nestled in the heart of London, offering a delightful array of craft, farm, and natural products. The shop is located on an old small street where everyone smiles and greets each other in a friendly manner. The owner of Stokey’s is known by everyone and people gladly come in to chat, have a good coffee, and grab something tasty for dinner. Apart from various goods on the shelves, there are craft products that the owner makes himself, including pre-packaged cocktails. The graphic foundation for the packaging was a series of illustrated characters in various poses, Embodying the feeling when you want to dance around or move strangely when you’re enjoying something tasty, reflecting its craftsmanship and the vibrant owner. Graphic design: Katalina Maievska Illustrations: Katalina Maievska Photo Art Direction: Katalina Maievska Photography: Eugene Mykytiuk Sept 2023