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Rebecca Freemantle

Junior Art DirectorLondon, United Kingdom
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Rebecca Freemantle

Junior Art DirectorLondon, United Kingdom
About me
I am an Entry-Level / Junior Designer from Cape Town, South Africa, based in London and have been working on freelance projects in the cultural field creating concepts through a wide range of disciplines in photography, graphic design, art direction, and creative consultancy services for the past three years whilst completing my studies in BA (Hons) Design for Art Direction at London College of Communication, University of the Arts London. I am eagerly looking to better my design career with the opportunity to work in a studio or agency where I can collaborate with other creative minded people and be a part of something bigger. I am an enthusiastic and visual creative who thrives on ideation! I am excellent at time management and administration, hold a strong eye for detail, and keep a curiosity to learn new skills and face challenges.
Projects
  • Modern Society Concept StoreIn–house design for London based concept store Modern Society spanning across both digital and print for their menu content, press and event material within strict style guides as well as photography material for their E–commerce shop, Instagram, and in–store events.
  • What is the Future of the Archive Across Digital Cultures?The premise for this research topic originates from a standpoint of curiosity, consideration and critical thinking surrounding the role of the archive and its implementation across digital cultures. This study acknowledges work arising among computerisation, the encoding of memory and life expansion technologies within a contemporary shift towards transhumanism, and how we might begin to consider the types of relationships taking place with emerging technologies.
  • 'O'An exhibition showcasing a collaboration between University of East London’s (UEL) BSc Architecture students and London College of Communication (LCC) BA (Hons) Design for Art Direction students. Through the localisation of the De Beauvoir estate in east London as a threshold: an intersection between the two disciplines, they jointly initiate a conversation presenting over 200 works – both physically and digitally – that have been made on and about the De Beauvoir estate. O touches on social and
  • Roundtable Journal–Issue 01Roundtable Journal’s debut issue is a bold, powerful introduction into 180 pages exploring the perils of white feminism, discuss the beauty (and disadvantages) of thighs that touch, unravel the subtle ways misogyny creeps into the minds of even the most feminist of us, and more. This issue includes a warm fashion spread, shot on film, capturing three friends Tatiana, Maggy and Maisie as they share stories of how style has influenced their perception of self. Issue 01 features interviews and con
  • We Mind–Short FilmWe Mind is a short film addressing associated stigma of mental health illness amidst youth culture through dance. In collaboration with Rambert School of Ballet and Contemporary Dance, Directed by Emma Scarafiotti, Cinematography by Carmen Pellon Brussosa, Choreography by Veronica Biondini, Styling by Elisa Carcano, Clothing Design by Lydia Fung.
  • In The LoopIn The Loop is a a moving image piece centralized on unrequited love adopting an unorthodox circular split-screen viewfinder inspired by visual elements found within ‘Untitled (Double Portrait), 1991’ by Felix Gonzales-Torres; a stack of papers embodying two imprinted circles with intent to represent eternity and enduring love amidst alternative interpretations. In Collaboration with Bior Elliott, Anshelic Tang, Bianca Trombi. Music by Tony Njoku.
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Work history
    M
    M
    Junior Event Marketer & Managing CoordinatorMKM Entertainment
    London, United KingdomFull Time
    (
    (
    Junior Freelance Designer(Various)
    London, United KingdomFreelance
    Art Direction; Copywriting; Exhibition curation; Interface design; Photography; Print & publication design; Film production; Research; Set design; Typography; Visual Identity.
Skills
  • Art Direction
  • Creative Direction
  • Graphic Design
  • Typography
  • Indesign
  • Branding
  • Print Design
  • Photography
  • Style Direction
  • Visual Identity
Education
    BA (Hons) Design for Art DirectionLondon College of Communication, UAL
     - London, United Kingdom
    BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction. I took particular focus within this time to Art & Creative direction, Visual Identity, Print & Publication Design and Photography. The premise for my dissertation originates from a standpoint of curiosity, consideration and critical thinking surrounding the role of the archive and its implementation across digital cultures. The study acknowledges work arising among computerisation, the encoding of memory and life expansion technologies within a contemporary shift towards transhumanism, and how we might begin to consider the types of relationships taking place with emerging technologies. It explores work arising from various disciplinary viewpoints in fields of Artificial Intelligence (AI), Human-Computer Interaction (HCI), and curation, to investigate the framework supporting an era weaving the fabric of our online interface through a combination of social anthropology, media & communication, and cultural studies with foundations in ethnographic practice.
    H
    H
    National Senior CertificateHerzlia High School
     - Cape Town, South Africa
    National Senior Certificate Diploma with majors in Art, Design, and Business Studies.
Awards
    IELTS – Overall Band Score 7.5IELTS