About me
Operational and Marketing Manager with 6+ years of experience primarily within F&B FMCG/ Retail, Marketing and the Events industry, seeking a challenging position within the Digital Marketing & Growth sector. Offering a strong foundation in business strategy, digital marketing, and project management, with a proven ability to drive efficiency, deliver successful outcomes and collaborate within cross-functional teams.
I've worked on impactful projects with F&B & Lifestyle brands: Coca-Cola; Monkey 47; David Lloyd's Gym Group; NHS; Facebook; LinkedIn; Instagram; The English Vine; Billy & Jack (Masterchef); Table&Candle; Tastecard; Mother Advertising Agency - and luxury fashion E-commece brands: Aligheri Jewelry; Psychic Sisters; Le Kasha; Lou Dungate Cashmere.
I've worked freelance on projects in the cultural field in photography, graphic design, art direction, and creative consultancy services for three years whilst completing my studies in BA (Hons) Design for Art Direction at UAL LCC.
Projects
- Brand Direction - Stokey's Deli CampaignBrand direction for the packaging of Stokey's Deli's in-house cocktail range in collaboration with Ukrainian graphic designer Katalina Maievska. Stokey’s is a charming, neighbourhood grocer nestled in the heart of London, offering a delightful array of craft, farm, and natural products. The shop is located on an old small street where everyone smiles and greets each other in a friendly manner. The owner of Stokey’s is known by everyone and people gladly come in to chat, have a good coffee, and
- Growth Marketing Strategy - Melrose & Morgan DelicatessenGrowth marketing strategy for high-end, modern Grocer business Melrose & Morgan. This strategy paid focus towards their objective to open 3x sites PCY over the next 3-5 years, in addition to their CPU (Central Production Unit) and looking at areas on reducing costs along with digital marketing strategy examples.
- Content Strategy - Fix8 Kombucha & Fibe Prebiotic SodaDeveloped a content strategy for joint start-up company Fix8 Kombucha & Fibe Soda for their national expansion into the UK soft drinks market. The strategy identifies marketing channels, target audience, growing their sales and distribution and onboarding with new suppliers. I explored activating and presenting Fix8 and Fibe at a trade show like Stylist Live: Providing the design of the stand, on-brand engaging slogans, offers, experimental ways to catch attention and Instagram concept examples
- table&candle: Bettina Campolucci Bordi Chef Supper Clubtable&candle Is aiming to rebuild the restaurant industry from the ground up and transform the way London eats out by bringing a new breed of restaurant to London's high streets - one which favours craft, creativity and quality by featuring an ever changing menu of concepts and chefs from far and wide. They repurpose independent high street spaces whilst partnering with craft producers, makers and artists to open unique restaurants in different neighbourhoods, then invite the most pioneering che
- Tastecard: Two4OneCelebrated Valentine’s Day by falling in love with yourself at the TWO4ONE restaurant hosted at Iron Bloom. The TWO4ONE restaurant will feature mirrors placed on each table so solo diners can enjoy a romantic Valentine’s meal out in a bid to fall in love with their own fabulous selves. Good for the soul, restaurant partner Absurd Bird, will be serving up three-courses for just £20. All money raised will be going to tastecard’s charity, Mary’s Meal (who provide school meals to children who may n
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Work history
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Junior Freelance Designer(Various)
London, United KingdomFreelance
Art Direction; Copywriting; Exhibition curation; Interface design; Photography; Print & publication design; Film production; Research; Set design; Typography; Visual Identity.
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Marketing & Event ManagerIron Bloom Shoreditch
- London, United KingdomFull Time
Clients: Coca-Cola; Monkey 47; David Lloyd's Gym Group; NHS; Facebook; LinkedIn; Instagram; The English Vine; Billy & Jack (Masterchef); Table&Candle; Tastecard; Mother Agency
Executed strategic pop-up events, dark kitchens, brand activations, supper clubs, product launches, and corporate events for two venues in East London. Produced on-brand imagery and videos for clients, integrating them into campaigns across websites, e-commerce platforms, email marketing, and paid social media campaigns. Designed social media calendars using Indesign and Canva, posting content at optimal times to achieve website traffic and follower growth targets. Monitored project budgets, tracked expenses, prepared financial reports, and maintained excellent communication with brand partners, playing a key role in business decisions and innovative event strategies during the pandemic. Conducted A/B tests and analyzed performance data to optimize landing pages, ad copy, and user experience, maximizing ROI and conversions.
Skills
- Art Direction
- Creative Direction
- Graphic Design
- Branding
- Print Design
- Photography
- Digital Marketing
- Leadership
- Event Marketing
Education
BA (Hons) Design for Art DirectionLondon College of Communication, UAL
- London, United Kingdom
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction. I took particular focus within this time to Art & Creative direction, Visual Identity, Print & Publication Design and Photography.
The premise for my dissertation originates from a standpoint of curiosity, consideration and critical thinking surrounding the role of the archive and its implementation across digital cultures. The study acknowledges work arising among computerisation, the encoding of memory and life expansion technologies within a contemporary shift towards transhumanism, and how we might begin to consider the types of relationships taking place with emerging technologies.
It explores work arising from various disciplinary viewpoints in fields of Artificial Intelligence (AI), Human-Computer Interaction (HCI), and curation, to investigate the framework supporting an era weaving the fabric of our online interface through a combination of social anthropology, media & communication, and cultural studies with foundations in ethnographic practice.
I curated an interactive, online platform which held monthly rotating exhibitions for emerging artists from Cape Town as part of my final year project including works by NEBNIKRO & Jade Paton Ceramics. I Art-Directed and solely managed the project, working alongside a developer from start to completion.
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National Senior CertificateHerzlia High School
- Cape Town, South Africa
National Senior Certificate Diploma with majors in Art, Design, and Business Studies.
Awards
IELTS – Overall Band Score 7.5IELTS