Brand Identity Case Study: My Yoga Tribe

  • Dayle Clarke

I designed and created this presentation as case study walk through to document a client project I carried out earlier in the year. The presentation documents how I took a client's product idea and turned it into a brand name, simple visual identity and mission statement. This project included market research, competitor analysis, brand discovery and identity translation as well as designer briefing and final design curation. Project Objectives: 1. Create a name & tagline for the project 2. Build & deliver a simple visual brand identity 3. Refine the brand message into a one line mission statement