Brand Identity Design

  • Rucha Sathe
Concept, Illustration and Designing
Winner of the package design competition during the training period at Cognizant. This eco-friendly packaging is based on imaginary brand Idli Dosa Corner (IDC) made for Indian bread and sauce called Idli, Dosa and Chutney.
Illustrations are inspired from the shape of the food, that is circular and triangular bread. According to the tradition of serving food on the banana leaf, the packaging resolves this purpose as well since the opening of a paper bag has printed banana leaf on it. This may lead to a reduction of cutting down trees and turns into the maintenance of eco-friedly atmosphere.