Brand Identity - Fashion Revolution 2020

Design and art direction of  Fashion Revolution's 2020 brand identity. Work started by defining how Fashion Revolution wanted to appear and who their community was. This helped to determine how branded content should appear, both visually and in language and form. A new visual identity and tone of voice was developed from this, including the introduction of new assets such as fonts, colour schemes, gradients and stickers, as well as wider concepts such as a strategy for the sharing of new and edited information. Fashion Revolution is an open source platform that encourages their community to take and use brand assets as they see fit. The guidelines spoke to this, offering a level of creativity and experimentation whilst holding onto the integrity of the brand itself.   Read the full guidelines here: https://drive.google.com/file/d/1Kzfzsm1W2QbIGUW3WTz8HdWBlbMOjkLj/view