Brand identity for a wedding & events company

  • Sylvia Cardim de Melo

Vows, a Lisbon-based weddings & milestone events company, is a veteran in the market but with an increase in popularity of Portugal over the last few years, several 20-something-year-olds decided to branch out on their own to organise events as well. To stand out, we gave 15-year old Vows a more classic, mature look with a tad of irreverence, something specific to the Vows’ founder.

We positioned Vows as a company that creates milestone events and so formed “stones” out of the ends of the V, W, S, alluding to the lengths they go for their clients.
We created a suite of marketing collateral ranging from wedding check-lists, stationary to venue cards, brochures, post cards and more!