Sylvia Cardim de Melo

Founder & Global Brand Strategist

Lisbon, Portugal
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About me

São Paulo-born, US-educated, European-groomed and Asia-challenged, Sylvia is a global brand strategist fascinated by brands rooted in culture, stories and purpose. Passionate about helping brands become relevant in people’s lives. Sylvia followed her own passion. While working for WPP’s The Partners in Singapore, she took the plunge and traded in her 8-year corporate life in marketing and strategy to start her own business, consulting for brands in Europe and Asia. Today she calls Lisbon home. Industry and country-agnostic, Sylvia enjoys every challenge thrown at her. Over the past year she has worked with 18 clients across hospitality, food & beverage, fashion, tech, and arts & culture sectors

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  • Brand Strategy
  • Brand Creative Strategy
  • Brand Strategist
  • Strategic Design

Companies I’ve worked with

  • s

    strawberry brand studio

    • T

      The Partners

      • M

        My own business

        • B


          Work history


          Brand Strategist

          strawberry brand studio

          Jan 2018
          • Lisbon, Portugal
          • Full Time
          • strawberry is a new boutique brand studio created to bring sweet and simple experiences to brands at every stage. Led by a global brand strategist, we are inspired by the power of story living and intrigued by the challenge to solve complex problems with intuitive solutions.


          Brand Strategist

          My own business

          Jul 2015 - Dec 2017
          • Singapore
          • Freelance
          • worked as a freelance strategic brand consultant to several types of businesses in Singapore and Portugal


          Strategy Consultant

          The Partners

          Jan 2014 - Jun 2015
          • Singapore
          • Full Time
          • Consumed, assimilated and distilled lots of information and turned it into clear brand ideas that inspired our designers to create a kick ass brand experiences (visual identity, installations, digital...) for our clients. Our clientele in Singapore included some of the biggest names in the region (XL - biggest single telecom brand in Indonesia, Air Asia, Axiata) as well as some emerging names (American Swan, #fame).


          European Brand Manager


          Jul 2009 - Jun 2013
          • Rolle, Switzerland
          • Full Time
          • Led and managed activities related to the Touch & Fresh and Sense & Spray brands, Winter Seasonal Programs, with responsibility for Strategic Planning/Budgeting, New Products/Line Extensions/Restages, Project Management, and all elements of the entire P&L.


          Brand Manager


          Feb 2008 - Apr 2009
          • Parma, Italy
          • Full Time
          • Brand Position & Portfolio Strategy, Consumer Insight Plan, Communication Strategy, Brand Promotion Strategy, Brand & Consumer Kpi tracking, Identity & Packaging development, Advertising Campaign Execution --- for GRANCEREALE



          Aug 2005 - Jul 2006
          • Italy
          • Spent one year studying International Business and Marketing at Bocconi University in Milan, Italy


          Bachelor of Science in Business Administration

          University of Southern California

          Aug 2003 - May 2007
          • Los Angeles, United States
          • Member of the 3rd place team at of the largest advertising competition in the US (NSAC) - client Coca-Cola Member of the NCAA Division I Women's Varsity Water Polo Team; 2005 - 3rd Place 2004 - NCAA Champions