São Paulo-born, US-educated, European-groomed and Asia-challenged, Sylvia is a global brand strategist fascinated by brands rooted in culture, stories and purpose. Passionate about helping brands become relevant in people’s lives. Sylvia followed her own passion.
While working for WPP’s The Partners in Singapore, she took the plunge and traded in her 8-year corporate life in marketing and strategy to start her own business, consulting for brands in Europe and Asia. Today she calls Lisbon home.
Industry and country-agnostic, Sylvia enjoys every challenge thrown at her. Over the past year she has worked with 18 clients across hospitality, food & beverage, fashion, tech, and arts & culture sectors
Projects
- Luxury gift box for Real Estate clientLocated in Avenida da Liberdade, Lisbon’s luxury strip, LIBERDADE 40 is a retrofitted building that offers 16 modern apartments. With an inherited logo, we were tasked to create a ‘welcome home’ box to be gifted to all new apartment owners. Aside from the box itself, we also designed two exclusive gifts, handcrafted by local designers, that would introduce the owners to some of the best talent Portugal has to offer.
- Brand Identity for a new hospitality brand in PortugalEighteen 21 is a family of 5 charm houses located in Portugal that blend old world charm of the Eighteenth century with a contemporary flair of the 21st. Ideal for short term rental, retreats and photoshoots, theses houses are tucked away in dreamy places in Portugal.
- Brand identity for a wedding & events companyVows, a Lisbon-based weddings & milestone events company, is a veteran in the market but with an increase in popularity of Portugal over the last few years, several 20-something-year-olds decided to branch out on their own to organise events as well. To stand out, we gave 15-year old Vows a more classic, mature look with a tad of irreverence, something specific to the Vows’ founder.
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Work history
Brand Strategiststrawberry brand studio
Lisbon, PortugalFull Time
strawberry is a new boutique brand studio created to bring sweet and simple experiences to brands at every stage. Led by a global brand strategist, we are inspired by the power of story living and intrigued by the challenge to solve complex problems with intuitive solutions.
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Brand StrategistMy own business
- SingaporeFreelance
worked as a freelance strategic brand consultant to several types of businesses in Singapore and Portugal
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Skills
- Brand Strategy
- Brand Creative Strategy
- Brand Strategist
- Strategic Design
Education
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ExchangeUniversitá Commerciale Luigi Bocconi
- Italy
Spent one year studying International Business and Marketing at Bocconi University in Milan, Italy
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Bachelor of Science in Business AdministrationUniversity of Southern California
- Los Angeles, United States
Member of the 3rd place team at of the largest advertising competition in the US (NSAC) - client Coca-Cola
Member of the NCAA Division I Women's Varsity Water Polo Team; 2005 - 3rd Place
2004 - NCAA Champions