Brand Identity & Packaging - Freerider Co.

  • Alice Hodge

BRAND IDENTITY / SOCIAL MEDIA / PACKAGING / PRINT / EMAILS Freerider Collective is an award winning baby carrier brand. Their slings and carriers are designed for walks and improved wellbeing, with a mission to help new parents remain active and feel confident. THE CHALLENGE They needed a rebrand to reflect the new ambitious and premium direction of the brand. We had to keep the original primary logo due to production, but designed a completely new brand identity and strategy.​ This involved: a new sub logo, brand guidelines, packaging, email campaigns, social media, paid facebook ads and editorial print work such as mini newspapers and lookbooks. THE RESULT - they’ve been stocked in the UK’s biggest mother & baby store, JoJo Maman Bébé - their Instagram reached 50k+ followers and they sold to over 53k+ customers - they’ve been featured in Vogue, HuffPost, Good Housekeeping and Daily Mail - their products have been worn by celebrities such as: Ed Sheeran, Joe Wicks, Chessie King and Sarahs Day.