I’m a designer for consumer brands in the lifestyle, fitness and creative industries. With over 5 years industry experience, I’ve worked for brands such as; KFC, EE, Westfields and BT. 3 of those years were spent as Creative Lead for e-commerce fashion brand, Freerider.
Now in 2023 I’ve launched my own brand design studio.I have 3 years of industry experience designing for both Agency and In-House, working independently for big brand names to small start-up companies.
Projects
- Brand Identity & Packaging - Freerider Co.BRAND IDENTITY / SOCIAL MEDIA / PACKAGING / PRINT / EMAILS Freerider Collective is an award winning baby carrier brand. Their slings and carriers are designed for walks and improved wellbeing, with a mission to help new parents remain active and feel confident. THE CHALLENGE They needed a rebrand to reflect the new ambitious and premium direction of the brand. We had to keep the original primary logo due to production, but designed a completely new brand identity and strategy. This inv
- Soy & Melt Candle Co.BRAND IDENTITY / SOCIAL MEDIA / PACKAGING / PRINT Soy and Melt is an upcycled candle company, they turn prosecco bottles into premium, sustainable soy wax candles. THE CHALLENGE The brand identity needed to reflect the sustainability message and position them as a modern, luxury product. The goal is to build a large brand presence on social media and increase traffic to their online shop. Their competitors, in the upcycled candle industry, tend to lack a strong and recognisable branding.
- EE Future MobileWhilst working at Eleven Miles (Previously named Sideshow), I had the opportunity to storyboard and design assets for an EE branded animation. We needed to launch EE’s new plans with an explainer, 'in a nutshell', type video for their internal sales team. This involved creating vector illustrations in the EE brand style and telling a story alongside the script.
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Work history
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Freelance DesignerHodge Studio
United KingdomFreelance
I've taken the leap to Freelance, and have set up Hodge Studio. I’m learning so much already about running my own business, and loving the freedom of freelancing. I’m looking forward to collaborating and creating beautiful work with more direct to consumer brands.
Lead DesignerFreerider Co.
- Brighton, United KingdomFull Time
Whilst working for Freerider Co, I led their organic and paid social media, and they reached over 50k instagram followers. I rebranded the whole business, which involved; brand guidelines, sub logo, packaging design, email campaigns, editorial print work and social media templates. After the rebrand their products were stocked in the UK's biggest parenthood store, JoJo Maman Bébé, and their products were featured in Vouge. I helped with creative direction whilst managing product photoshoots. I also designed all the social, print, website and email content for their biggest product campaign launch, the sierra carrier, which successfully sold out 90% in the first day.
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Skills
- Digital Design
- Branding Design
- Branding Identity
- Editorial Design
- Graphic Design
- Print Design
- Packaging Design
- Brand Strategy
- Logo Design
Education
BA (Hons) Graphic DesignArts University Bournemouth
Bournemouth, United Kingdom
Graduating with a First Class Honours
Awards
Creative Conscience Award - ShortlistedCreative Conscience
My interactive device 'Go Neighbour' aimed to combat loneliness in the elderly was shortlisted for the Creative Conscience Award. It included an animation explainer video and mockups of the concept in real life.
https://www.creativeconscience.org.uk/shortlisted-entries/