Soy & Melt Candle Co.

BRAND IDENTITY / SOCIAL MEDIA / PACKAGING / PRINT Soy and Melt is an upcycled candle company, they turn prosecco bottles into premium, sustainable soy wax candles. THE CHALLENGE The brand identity needed to reflect the sustainability message and position them as a modern, luxury product. The goal is to build a large brand presence on social media and increase traffic to their online shop. Their competitors, in the upcycled candle industry, tend to lack a strong and recognisable branding. THE RESULT We created a timeless brand identity that reflected their environmental values, with a minimal but elegant logo, paired with a natural colour palette. This created a strong brand presence, that makes Soy & Melt stand out in a highly saturated market.