Brand Identity - Seed Yard

Milo & Louise are the epitome of garden enthusiasts. For their urban garden centre in East London, they needed a brand identity that combined gardening with community. Everyone deserves and needs something green in their lives, is their core motto. As they grow all their seeds and plants on the premises, this aspect of hand-made, artisan culture needed to be reflected in their branding too. Combining a simple, yet elegant slab serif typeface with hand drawn illustrations on natural pastels was the solution. Accessible, inviting, artisan. Let’s fill our lifes with plants!