Brand Identity
Nature Ninja
I was asked to produce an identity for a start-up business in Thailand, a fresh-fruit smoothie and snack concern. The brand needed to be fun, lively and fresh with a young and vibrant look and feel, to capture the imagination of a young health-conscious market. The idea was to use a central character, the Nature Ninja, this happy chap with his exaggerated features and fighting stance, seemingly on a quest to make healthy drinks and snacks. The brand was designed to make you feel like this is some amazing adventure in the noble fight for fresh healthy living. Having fruit flying around on the design, and bright colours, helps to visually promote this life-style. The animated character plays a deeply central role in making this beverage experience personal, exciting and adventurous.