Brand Partnership for Magnum with Kylie Minogue & Peggy Gou

  • Lauren Thackray

Pitched and secured Peggy Gou for a partnership with Kylie Minogue to remix the 2001 classic, "Can't Get You Out of My Head." Watch the campaign's remixed music video below.

Premiering at Cannes Film Festival in May 2022, the remix quickly gained popularity as a summer soundtrack and continues to see popularity on streaming platforms to this day. We continued the partnership throughout summer amplifying the campaign at Festivals.