With an emphasis on economy and portability, I selected a lightweight paper has a subtle translucency that hints at the poetry of the following page, creating a sense of continuity in an environment that is, by its nature, fragmented.
Arranging verse requires a level of sensitivity to typographic details. Unlike prose, you cannot rely on a continuous flow of text to give structure to the page. Disparity in, for example, line length and poem shape, compromises the effectiveness of a conventional layout, and creates a greater focus on the layout’s ability to adapt and unify texts. The overall look of the magazine is more considerate, with a flexible layout that improves readability and minimises design dilemmas. It effortlessly typesets elegant poetry. Pull quotes and photographs can be used to break up lengthy sections of text.
For the text face the magazine benefits from Maiola, an award-winning contemporary typeface that is both unique and economical. Its creation is inspired by the work of a Czech typeface designer, Oldřich Meinhart, whose visually distinctive typefaces were among the first to offer widespread diacritic support for languages that use the Latin script.
A fresh new magazine design and rebrand that builds upon a legacy of iconic designs. The publication exemplifies economical, quality print production: 2-4 pantone colours printed on translucent 60gsm bible paper with section sewn binding. The fresh edition was praised on BBC Radio 4 for its lightweight design.